Your passion, our priority.
Personal trainers and clients alike must conquer their own set of industry-based challenges if they are to succeed. But often, that isn’t easy. Our mission? To provide the support they need to overcome the obstacles they face. Because we believe that, with the right resources and guidance, every individual can work towards a happier, healthier future.
Our founders.
Base Wellness was launched by brothers Joel and Louis. They had noticed that many talented personal trainers were struggling to stay afloat due to the demands and difficulties associated with self-employment or a disadvantaged background. They saw an opportunity to change things.
Underpinned by Joel’s in-depth industry knowledge and Louis’s team building and management skills, today, the business helps PTs obtain business skills and provides access to a supportive community. Empowering personal trainers to achieve excellence for themselves and their clients.
Our founders.
Underpinned by Joel’s in-depth industry knowledge and Louis’s team building and management skills, today, the business helps PTs obtain business skills and provides access to a supportive community. Empowering personal trainers to achieve excellence for themselves and their clients.
Joel Thomas
Founder | Head Trainer
“My purpose has always been to serve – to empower others with the tools, knowledge, and mindset they need to grow, thrive, and lead better lives.”
As Head Trainer, my role is to guide each PT on a personal and professional growth journey. My strength lies in helping people attain their goals with simple, practical strategies, whether it’s helping a new trainer build a meaningful career or supporting a client in improving their health and fitness.
I was raised in a Jamaican household in Hackney, and was deeply connected to my community. Though it was a place of love, laughter, and togetherness, there was also poverty, limited access to education, and a normalization of criminality. As I got older, many of my peers struggled to progress without the right support or opportunities.
That lit a fire in me. I knew I had to be part of the solution.
Base Wellness brings together my years of experience working in schools and charities, and investing time, energy, and resources into discovering how to pave a path that others like me can follow. Through coaching, development, and a strong support system, we exist to help people grow in every area of their lives, and achieve mental, social, and financial wellbeing.
Louis Thomas
Founder | Director
“What keeps me going every day is the belief that, with hard work and the right support, anyone can achieve their dreams.”
Fitness has always been a central part of my life, but through co-founding Base Wellness, I have realised it is my true calling. We are more than a business, but a support system for personal trainers and subsequently their clients. Our success is not measured just by what we achieve as a company, but the impact we make in overcoming adversity to help people live more fulfilling, more sustainable lives.
My career could have been defined by leaving school at 15. Instead, it has been shaped by the hard work and kindness I saw within my role models. This motivated me to work my way up through corporate companies, and I’ve served in Director roles managing businesses with over 100 employees.
The skills I’ve gained are the foundation of my work at Base Wellness, where I bring a strategic approach to growing the business and cultivate an environment in which people can thrive. Our goal is to use the power of fitness to change lives, and I am inspired every day by the transformations we see from PTs and their clients.
‘We wanted to help other PT’s’
Founding story.